We’re only at the beginning of the quarter, and it’s been already been an exciting season for Twitter. The social media giant announced passing the 200 million user mark at the beginning of September, a collective that sends out 230 million tweets per day. If you or your business has tweeted recently, you’ll notice a new feature in user profiles displaying a gallery of their uploaded pictures (up to 100 pictures at a time). And that’s not all; this week Twitter announced one of their most exciting features to date, one that will undoubtedly boost your confidence in the social network’s ROI.
Twitter developer Christopher Golder describes Twitter Web Analytics as a tool that will help web owners determine how much traffic they receive from Twitter. The analytics tool will also reveal how content is being shared and just how effective integrating a Tweet Button on pages really is for your business. Take a look at the screenshot preview below:
From the looks of the preview, you’ll be able to break down data in four categories- traffic, tweets, your Tweet Button, and content. You can view data on the current day, in a 7-day period, and in a 30-day period. It doesn’t look like you can toggle to specific days just yet. Twitter developed the tool with its social analytics tool as a response to other analytics programs’ inability to keep up with the site’s rapid evolution.
For business owners on Twitter, this tool will help skeptics see the social platform’s effectiveness. Users will be able to view which tweets hit home with their target audience, whether that be promotions of certain products or specials, blog posts, pictures, etc., leading to better structured content as a part of an ongoing social media strategy. Above all, businesses will be able to monitor growth of their account from the convenience of their dashboard.
Twitter Web Analytics is not yet widely available to the public, but according to the company, that will change soon.
Sources:
Pop Sop, Twitter Has Presented the Web Analytics Tool and Changed Its Advertising Policy
ITPro, Twitter Web Analytics Unveiled
Search Engine Watch, Twitter Debuts Analytics Platform, Expands Promoted Tweets Distribution