We develop strategies for business that target real objectives, that accommodate real budgets, and that stick to a timeline. The proof is your profits – not our portfolio.
We’re a “make it happen” company that turns ideas into strategic initiatives centered around your business objectives. The result is a well considered marketing road map with clear expectations and focus.
Brand Touch Point Assessments
Your “brand” is so much bigger than just your logo and tagline. Your brand is every single point of contact you have with both existing and potential customers. We look at each one of these “Touch Points” to develop an assessment of how well you are really communicating your core competencies and what other messages you might be sending inadvertently.
Having healthy Touch Points – not Pain Points – is critical to building a truly 3 dimensional brand. Contact us to learn more about how we can help you to build your “3 Dimensional Brand.”
Website Strategy, Design and Implementation
We build businesses by making their online presence relevant and engaging. This means we make websites and marketing programs that attract customers and generate response.
Building a website is simple really, but understanding what exactly your website should be, look like, say and do is an entirely different matter. We help you shape your business assets, core message, products and services into a properly focused website with ways to engage prospects, convert inbound leads and generate business. Our goal is to build your business through the power of online by utilizing your website as the hub of your marketing efforts.
- Website Strategy (understanding your goals and translating that to properly speak to customers)
- Online Presence (how you attract customers and where they find you beyond your website)
- Web Design (how your website looks and functions)
- Web Development (customizing software to meet specific business needs)
- Content (the voice, style, and message)
- Calls-to-action (what the next step should be for prospects)
- Conversion (winning the prospects permission and trust)
eCommerce
Extending your website beyond the presentation of information and into a fully transactional site is both extremely hard and very easy. Allowing payment online is more than just selling products online. This includes eBook or mp3 downloads, payment for services, and promotional efforts. We help businesses make the tough decisions on all things related to their eCommerce efforts to guide them to online success. For many, this is where our 10+ years of experience catapult them ahead of others. This is where we leverage all our understanding on online marketing, lead generation, SEO, and traditional marketing to maximize your efforts.
Content Development
By far, the most popular concern companies share with us are about what to say, how to say it, and where to say it. Often businesses understand themselves, can talk about themselves, but struggle to communicate that online on their website or in forums, blogs, and social media outlets. We focus on translating your business goals and turning them into customer focused messages in any way that’s appropriate. Content problems must addressed and we are happy to do so.
Online Marketing
From your website to SEO to social media, we provide web marketing to gets you found by customers looking for what you provide. This effort is intentionally focused on your search engine ranking, your “findability”, brand awareness, and content. Here’s how we help your customers find you:
- Social Media (be a part of your customers conversations, build trust, and get referrals)
- Pay-Per-Click (attract new leads and opportunities)
- Search Engine Optimization (be higher in results for customer searches)
- Content Development (focus your content on the customers needs)
- Blogging (fresh content drives fresh leads, boosts SEO and builds trusting customers)
- Video and Podcast (authentic representation of your company to communicate, sell to build trust and authority)
- Email Marketing (capture contacts, create newsletters and email campaigns and turn them into repeat customers)
Offline Marketing
The traditional stuff you are used to like broadcast, outdoor, direct mail etc only with a twist. We focus on how all this activity either drives traffic to your storefront or your website. Period. That’s it. No branding or image stuff – all specific marketing efforts that lead to an action. We make sure when customers show up in your store you can meet their needs. Beyond that, all offline marketing efforts consider your website to ensure the site can properly capture and connect with your customers. Marketing this way reduces waste and increases results.