There are clouds on the horizon, are you a part of the oncoming storm? Talk of cloud computing has been populating tech news stories for some time, and is just now really breaking into mainstream news with recent major launches of Microsoft Office 365, Amazon’s CloudDrive, and Apple’s iCloud. Now’s not the time to fear [...]
Continue reading...07/30/2011 By Leave a Comment
Brand Positioning and The Buyer’s Continuum Part 1
A fundamental concept that I apply to every marketing challenge I encounter is that of the Buyer’s Continuum. Basically, any time anyone buys anything, they travel this continuum from beginning to end. The Buyer’s Continuum includes four phases: The recognition of want or need The justification of want or need The research of options [...]
Continue reading...07/19/2011 By Leave a Comment
5 Reasons, er Excuses, Why You Don’t Write More
I’ve been meaning to write more articles here at Turning Minds, but I’ve come up with plenty of reasons why not to write. Here are a few of my best excuses, er reasons why I don’t write more. 1) I have nothing to say 2) Everything I want to say has already been said 3) [...]
Continue reading...07/11/2011 By Leave a Comment
Your Business Shouldn’t Use Google Plus
Google Plus (also know as Google+, G+, and G Plus) came out about 2 weeks ago, and I strongly encourage your business NOT to use it – YET! I say this because officially, your business cannot sign up for the service. Here’s the official video explaining the service for businesses. That’s not to say your [...]
Continue reading...06/28/2011 By Leave a Comment
Social Media Marketing Playbook – for @bigooga
Social Media Playbook – Phil Gerbyshak – Big Ooga View more presentations from Phil Gerbyshak. Recently I shared this presentation with all the folks at the Big Ooga in downtown Chicago. I thought our readers and clients might want to see it as well. If you want to join me for a training session where [...]
Continue reading...05/24/2011 By 3 Comments
Video Blogging Tips (video)
Danielle Smith from Danielle Smith Media has a super helpful 3 minute video with some simple and effective tips for adding videos to your blog. These are useful whether you do a lot of videos, or you’re just getting started and don’t know some of the basics of video blogging (like me). If you can’t [...]
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