How do I auto post my tweets on my Business Wall on Facebook?

It turns out there are a few answers to that question. I personally decided to use the Selective Twitter Facebook App because it allowed me to post both to my personal wall and to my business page on Facebook.

Here is a quick video on how to post an update on twitter and auto post on your Facebook wall.

As you can see, there is not much to it. Simply update your twitter user name in the “Your Profile” tab and the “Your Fan Pages” tab and save changes. That’s easy!

Twitter now makes it easy for you to see where common connections exist between followers. This should make it easier to understand how you are attracting followers and what the relationship of a new follower is to you and your other connections. I see this as being very similar to how Facebook allows you to see who your common friends are.

Take a look at he following graphic. This shows when you look at your “following” screen and it also shows when you are looking at a users twitter landing page. In this case, I’m looking at Joe Sorge and it’s showing my followers who also follow Joe.

On the far right side of a users landing page on twitter, you can see the avatars of the people following this person whom also follow you:

I think this will make it easier to understand connections you have in common. This also makes it easier to start a discussion with a new contact. In this case, I will send Joe an @reply that connects us through @philgerb even though we have more than 20 common followers.

How can this help you make new contacts and start new conversations?

Need to record audio on the road, at conferences, or other places from the convenience of your mobile phone? Consider doing it with Cinch and share it socially across all your social networks.

I personally use a Motorola Droid and downloaded the Cinch App for my phone, but Cinch also provides a phone number you can call to record your audio, no app needed!

As you can see in the video, I have a Cinch account too. Feel free to follow me on Cinch and you’ll be notified when I post a new Cinchcast!

If you found this video useful, check out:
How to make a Cinchcast pt1 (setting up an account and seeing other Cinchcasts)
How to make a cinchcast pt2 (recording audio online – easy and fast)

Did you setup a Cinch account or do you already have a Cinch account? Leave a comment below for others and I’ll follow your Cinchcasts too!

Erik Qualman’s  ”Social Media Revolution 2″ video has some amazing stats regarding online usage and social media.

Quoted from Erik’s blog post on this video.

Stats from Video (sources listed below by corresponding #)

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the #1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The #2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
23. There are over 200,000,000 Blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34% of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services  than how Google ranks them
30. 78% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

I think it’s clear that Social Media is not a fad and that the web is here to stay.  What are you doing to embrace social media and improve your online presence?

The first video on How to make a Cinchcast gave you the basics of creating a cinch account and moving around the website. Now, let’s make a Cinchcast – it’s… well, it’s a cinch…

As shown in the video, I created a Cinchcast during the video tutorial. This is the embedded version of the Cinchcast created in that video. I just copied the embed code from that Cinchcast and pasted it directly into this blog post here:

As you can see in the video, I have a Cinch account too. Feel free to follow me on Cinch and you’ll be notified when I post a new Cinchcast!

If you found this video useful, check out:
How to make a Cinchcast pt1 (setting up an account and seeing other Cinchcasts)
How to make a cinchcast pt3 (using your mobile device to record audio)

Did you setup a Cinch account or do you already have a Cinch account? Leave a comment below for others and I’ll follow your Cinchcasts too!

Need to record audio? Embed it on your website? Build a community around it? Need it to be simple, web-based, or portable? Then you need to learn about Cinch, because Cinch makes it very easy to record your audio in a variety of ways and share it with Facebook, Twitter, and more!

The following video gives you an orientation to the Cinch website, how to create a Cinch user account, and how to view other people’s Cinchcasts as well as your own Cinchcast.

As you can see in the video, I have a Cinch account too. Feel free to follow me on Cinch and you’ll be notified when I post a new Cinchcast!

If you found this video useful, check out:
How to make a cinchcast pt2 (recording audio online – easy and fast)
How to make a cinchcast pt3 (using your mobile device to record audio)

Did you setup a Cinch account or do you already have a Cinch account? Leave a comment below for others and I’ll follow your Cinchcasts too!

Sticker Giant recently ran a social media promotion that got my attention. Which is the point right?!
This video gives an overview of the recent iPhone end call decal promotion and the social networks used in this promotion and some of my thoughts on the effectiveness and strategy of the promotion.

So, if you watched the video, you would have noticed this basic formula:

• Culturally on topic (iPhone issue with dropped calls)
• Conversational in nature (iPhone issue plus free sticker)
• Clearly defined audience
• Pushed exposure by spreading the message across multiple networks (Twitter, Dailybooth, Facebook etc)
• Focused the ‘sell’ on customer acquisition (sending your email)

What was the cost of this promotion?

- Perhaps 30 minutes to write the blog and post the offer across the social networks and the cost of 50 stickers.

What’s gained?

- Visibility amongst Sticker Giant followers, increased awareness by iPhone users, 50 new emails to market to0, and the PR value of the joining the ‘end call’ conversation and spurring more conversation.

What would you add to this promotion? Tell us about your social media promotion!

5 Minutes of mind blowing stats, facts and figures by Jess3.com.  In just a few minutes, you’ll have a much better feel for what is happening *has happened* with the internet, social media, and more.

JESS3 / The State of The Internet from JESS3 on Vimeo.

What is the center of your marketing universe? Traditionally, for Brick-and-Mortar stores it was always the store visit. All marketing efforts drove people to the store. For mail order companies it was the catalog / phone / fax. All people needed to call or fax the order.

Today, the center of the marketing universe is your website.

The savvy business who wants to leverage their marketing budget to the fullest does these things:
1) Has a website with lead generation and call to action capability
2) Considers their website in all their traditional marketing campaigns and uses the web as a tool to complete the marketing effort
3) Values content and places it on the website and in various places online to extend online presence
4) Engages in community discussion in social places that are aligned with your business

When your website is at the center of your marketing, you can attract and keep your customers, entertain and educate them, and keep them coming back for more while building your role as their trusted source in your area of expertise.

Ready to leverage your marketing online and offline? Let us know, we’re here to help.

( Original Image by vitroid )

Every marketing effort online and offline should point to your website because:
1) your customers are online and
2) your website has recurring, long-term value, virtually forever by always being able to bring in new visitors.

How so?

When you run that TV spot on CNN or your broadcast destination of choice, it’s a transactional effort. Once it runs, your spot is done. That air time is gone. Either people were watching that channel or they weren’t. It’s shelf life was one instance with the finite pool of people viewing in the one moment in time.

Post the same spot on YouTube or Vemeo (and many others) and link it in your website, or blog, or Facebook and this same spot has endless playback for free and on demand! Your pool of viewership is limited only to traffic and interest and anyone can see it later, link to it to drive more visibility from new eyeballs or you can continually re-post or re-link as desired.

The same concept applies to that brochure you designed, or the sales flyer you solicit with or those long form emails explaining how to work with you or use your products and services. Anytime you post those things online they are forever available and valuable. Thanks to search engines and endless people looking for information on the topics you are covering.

Not to mention this content is a topic of discussion once its online and you can actually get involved in a two-way discussion to further the relationship.

All the things you were already doing in a traditional marketing sense can have long-term, extended value online.

What are you doing to see your marketing budget live on past one instance? Can’t imagine how this works for your business? Give us a call or email and we’ll be happy to look at your situation so you can benefit from your content online.

(Original Image by dno1967 )