The Scribe video was fantastic. I can see that driving a lot of conversions.  Beautifully simple gaphics and well done V.O.  and story telling.

Did you guys do the script and storyboarding, ore simply execute the video production?

On another front, seems logical that you guys would be hammering your seo for phrases like product demos, product walk through videos, etc.  Are people searching specifically for “after effects software”?  Interesting to see the title of your work page including it so prominently for  SEO purposes and it seems like an odd term given most people aren’t aware of after effects.

You’ll see that we do first class stuff.

The work is as important as the clients.  It’s easier to run bad client prospects off than it is to fire bad clients. That’s for sure!

That’s a starting point – having those cats vouch generally helps.

But for strangers, I have to understand and want to do the product.  Generally, I act clueless.  It used to be that I told people to come back when their product was up to Simplifilm standards.  Now, I just say something slightly rude or goofy so that they go away. 

It’s easier on others to have them believe I suck at sales, in lieu of having them think I’m not interested in their product.

Thanks for reading the hype, err blog about hype that is.

I make videos.  They are good.

But 90% of the people who would pay, we reject.  We can make, say 50 videos a year.  Most of the products are terrible. 

Our videos don’t work because we’re great at making them.

Our videos work because we’re really, profoundly fussy about who gets one and what products we make them for.