If you are a Netflix user, or are familiar with the service, you may have heard the backlash to their splitting of their two main services offered. This week Netflix finds itself in another PR … [Read more...]
08/08/2011 By Leave a Comment
How solid is your Facebook strategy?
If you’re running your company’s Facebook without a social media strategy, you are cheating yourself out of real results. Setting up and using Facebook may be free, but that doesn’t mean your … [Read more...]
08/01/2011 By Leave a Comment
Can clouding help my business grow?
There are clouds on the horizon, are you a part of the oncoming storm? Talk of cloud computing has been populating tech news stories for some time, and is just now really breaking into mainstream news … [Read more...]
07/30/2011 By Leave a Comment
Brand Positioning and The Buyer’s Continuum Part 1
A fundamental concept that I apply to every marketing challenge I encounter is that of the Buyer’s Continuum. Basically, any time anyone buys anything, they travel this continuum from … [Read more...]
05/16/2011 By Leave a Comment
Google Alerts Help You Listen Better
Before you get started using any type of social media, it’s vitally important you listen to what is already being said about you and your products/services/competitors online. The easiest way to do … [Read more...]
05/04/2011 By Leave a Comment
How Clear Is Your Business Strategy?
Before you get started on creating a social media strategy for your business, you need a business strategy. Hopefully you already have a business strategy. Here’s a few questions that can get your … [Read more...]
07/09/2010 By 1 Comment
The Website as the Hub of Your Marketing
What is the center of your marketing universe? Traditionally, for Brick-and-Mortar stores it was always the store visit. All marketing efforts drove people to the store. For mail order companies it … [Read more...]