Erik Qualman’s ”Social Media Revolution 2″ video has some amazing stats regarding online usage and social media. Quoted from Erik’s blog post on this video. Stats from Video (sources listed below by corresponding #) Over 50% of the world’s population is under 30-years-old 96% of them have joined a social network Facebook tops Google for [...]
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Sticker Giant recently ran a social media promotion that got my attention. Which is the point right?! This video gives an overview of the recent iPhone end call decal promotion and the social networks used in this promotion and some of my thoughts on the effectiveness and strategy of the promotion. So, if you watched [...]
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What is the center of your marketing universe? Traditionally, for Brick-and-Mortar stores it was always the store visit. All marketing efforts drove people to the store. For mail order companies it was the catalog / phone / fax. All people needed to call or fax the order. Today, the center of the marketing universe is [...]
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Imagine for a moment, your customer’s daily routine. Picture your customer waking up, starting the day, going to work, taking calls, and generally running through their day. Did you get a mental picture? Did it look anything like this: Wake up then…. Check cell phone for messages and texts. Check email, Facebook, personal blog, other [...]
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