Color is one of the most powerful methods of design; it affects our moods, emotions and our buying habits. It can even raise blood pressure or suppress appetites. Just as red means stop, and … [Read more...]
08/10/2011 By Leave a Comment
Should You Hire a Professional Designer to Create Your Logo?
Starting a new business can be described at the very least as… overwhelming. With tons of start-up costs, new business owners are faced with cutting corners wherever possible; and unfortunately, … [Read more...]
08/01/2011 By Leave a Comment
Inspire Better Creative with a Creative Brief
The Creative Brief is just that; a brief document that focuses on the creative aspects of a project, and an important compliment to the equally important Project Brief. Without this nifty little … [Read more...]
07/30/2011 By Leave a Comment
Brand Positioning and The Buyer’s Continuum Part 1
A fundamental concept that I apply to every marketing challenge I encounter is that of the Buyer’s Continuum. Basically, any time anyone buys anything, they travel this continuum from … [Read more...]
04/19/2011 By 6 Comments
Milwaukee’s Phil Gerbyshak Adds Octane to Turning Minds
Turning Minds is proud to announce its partnership with speaker, trainer, and author Phil Gerbyshak of Milwaukee, Wisconsin. Phil is a well-known blogger and social media thinker whose high-energy … [Read more...]
08/04/2010 By 3 Comments
Social Media Promotion Example – Sticker Giant
Sticker Giant recently ran a social media promotion that got my attention. Which is the point right?! This video gives an overview of the recent iPhone end call decal promotion and the social … [Read more...]
07/09/2010 By 1 Comment
The Website as the Hub of Your Marketing
What is the center of your marketing universe? Traditionally, for Brick-and-Mortar stores it was always the store visit. All marketing efforts drove people to the store. For mail order companies it … [Read more...]
07/05/2010 By 1 Comment
Traditional Marketing Lives On via the Web
Every marketing effort online and offline should point to your website because: 1) your customers are online and 2) your website has recurring, long-term value, virtually forever by always being … [Read more...]