From the category archives:
Sticker Giant recently ran a social media promotion that got my attention. Which is the point right?! This video gives an overview of the recent iPhone end call decal promotion and the social networks used in this promotion and some of my thoughts on the effectiveness and strategy of the promotion. So, if you watched [...]
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Continue ReadingWhat is the center of your marketing universe? Traditionally, for Brick-and-Mortar stores it was always the store visit. All marketing efforts drove people to the store. For mail order companies it was the catalog / phone / fax. All people needed to call or fax the order. Today, the center of the marketing universe is [...]
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Continue ReadingEvery marketing effort online and offline should point to your website because: 1) your customers are online and 2) your website has recurring, long-term value, virtually forever by always being able to bring in new visitors. How so? When you run that TV spot on CNN or your broadcast destination of choice, it’s a transactional [...]
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