Every marketing effort online and offline should point to your website because:
1) your customers are online and
2) your website has recurring, long-term value, virtually forever by always being able to bring in new visitors.
How so?
When you run that TV spot on CNN or your broadcast destination of choice, it’s a transactional effort. Once it runs, your spot is done. That air time is gone. Either people were watching that channel or they weren’t. It’s shelf life was one instance with the finite pool of people viewing in the one moment in time.
Post the same spot on YouTube or Vemeo (and many others) and link it in your website, or blog, or Facebook and this same spot has endless playback for free and on demand! Your pool of viewership is limited only to traffic and interest and anyone can see it later, link to it to drive more visibility from new eyeballs or you can continually re-post or re-link as desired.
The same concept applies to that brochure you designed, or the sales flyer you solicit with or those long form emails explaining how to work with you or use your products and services. Anytime you post those things online they are forever available and valuable. Thanks to search engines and endless people looking for information on the topics you are covering.
Not to mention this content is a topic of discussion once its online and you can actually get involved in a two-way discussion to further the relationship.
All the things you were already doing in a traditional marketing sense can have long-term, extended value online.
What are you doing to see your marketing budget live on past one instance? Can’t imagine how this works for your business? Give us a call or email and we’ll be happy to look at your situation so you can benefit from your content online.
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