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Case Study: AAF District 10

by Justin McCullough on June 8, 2005

in Case Study

Overview

District 10 of the American Advertising Federation is responsible for AAF membership and chapters in Texas, Oklahoma, Louisiana, and Arkansas. For over 100 years AAF has provided advertising industry insight and development through annual conferences and conventions as well as student education programs and ADDYS, the Advertising Industry’s very own peer review award for esteemed advertising work.

The Project

District 10 needed a robust content management system to support their needs for frequent content updates, events, members and site growth in order to stay in touch with all the chapters and members in the organization. The site would need to be managed by committee which meant multiple users and the need for an intuitive easy to use administration environment to support the non technical nature of the committee members that would be updating the site.

Services:

  • Website Design
  • Flash Design
  • Content Management System
  • Event Calendar and Member Directory
  • Graphic Design
  • Database Development
  • XHTML, PHP, CSS and MySQL Development

The Results

  • Completely self managed and maintained in real time.
  • Quickly becoming the preferred communication method over print and direct mail for members.
  • A one time investment the district can use long term without completely overhauling and starting over.

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